Alone is hard. together is better.

About Sue

Sue Kindred is a business strategist with more than 30 years’ real-world "been there done that" experience helping nonprofits and member-based professional associations reach their highest potential.  Her clients include Prevent Child Abuse Virginia, the American Therapeutic Recreation Association, and C2Adopt. In May she produced The Alchemy of Storytelling conference in Richmond, VA. She is now Asking Matters' resident story expert.

Sue and Brian

  • Find out your Asking Style here.
  • Get free - really cool - Asking Matters stuff here.
  • Join Asking Matters here.  It’s free for the first four weeks!
  • Sign up here to make sure you never miss a blogpost, webinar or other story training.

Here’s to telling amazing stories and raising the funds to create more!

Welcome to The Story Corner with Sue!


SK Consulting and Brian Saber, founder of
Asking Matters have come together to offer insights and guidance on the best practices of using effective and persuasive stories to increase your ability to raise awareness, turn supporters and donors into life-long advocates and increase your ability to "do more good."

Our collaborative partnership is designed to provide ongoing guidance for incorporating story into your fundraising work.  Asking Matters offers practical, online fundraising training.  The program is based on defining your Asking Style to leverage your personality and unique set of strengths to make asking for gifts for your nonprofit comfortable and easy!  And, now, you’ll learn even more about how stories can be your best fundraising friend and the best way to use them to your advantage!

About Brian

Asking Matters' founder Brian Saber has spent his entire career ASKING for money for non-profits. From his early days as a student leader and telethon caller (!) to his six years in charge of major and principal gifts throughout the Midwest for Brandeis University, to his two stints as an executive director, every position involved significant face-to-face solicitation.

Brian harnessed all that frontline experience to become a sought-after trainer, coach, and consultant around the country and abroad. His work is transformative. He develops major gift programs, conducts campaign feasibility studies, creates training courses, and coaches top-level staff, taking organizations to the next level.

Download Sue's Top Ten:  Creating a Social Change Story - One that's worth remembering, telling and sharing.